A: You should be able to distill your business plan onto a single sheet of paper. In fact, Business Optimization Strategist, Stephen Pierce says: "If a person cannot synthesize down to one piece of what is required of you to become successful then they probably don't know what the heck they're talking about." If you make your business plan too complex instead of being a work-in-progress that you refer to, update and refine on a regular basis, it will be a document that just gathers dust. An overly complicated plan is therefore counterproductive. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan. Business plans may be internally or externally focused. They typically have detailed information about the organization or team attempting to reach the goals. A professional business plan company such as Canada Business Plans (CBP) can help write your unique plan. Contact Canada Business Plans today to receive your free personalized business plan quote by calling (866) 682-7594. You can also fill out the short form below to have a professional business plan writer get in touch with you shortly.