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2AutomotiveBusinessPlanTABLEOFCONTENTSStatementofNon-DisclosureandConfidentiality_____________________________4ExecutiveSummary_________________________________________________________5BusinessOverview__________________________________________________________6Premise_________________________________________________________________________6ValuesMissionandDirectionofBusiness_____________________________________7Goals______________________________________________________________________8ImmediateGoals0-6Month____________________________________________________8Short-TermGoals6Month-1Year_______________________________________________8Long-TermGoals1-3Year______________________________________________________8StepstoSuccess____________________________________________________________9ManagementTeam________________________________________________________9LocalityofBusiness________________________________________________________10MerchandisesandServices________________________________________________11CompetitiveEDGE_________________________________________________________12Industry___________________________________________________________________13Overview_________________________________________________________________15ProbableRevenuesandExpenses__________________________________________17IndustryTrends____________________________________________________________18Article_________________________________________________________________________18MarketingApproach______________________________________________________25Pricing____________________________________________________________________25CustomaryMarketing______________________________________________________26InnovativeMarketing______________________________________________________26GrowthMarketing_________________________________________________________26MarketSegmentation_____________________________________________________27GeographicalSegmentation_______________________________________________27PsychographicSegmentation______________________________________________27