Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page11BUSINESSPLANx13CONSTRUCTIONLIMITED4.3MARKETINGSTRATEGIESConstructionLimitedwillcreateinterestintheirproductsandservicesintheirtargetmarkets.Theywillbelettingpeopleknowabouttheservicestheyofferandpersuadingthemtobuyandusethem.Theyhavecreatedaplantoaccomplishthisandtoletpeopleknowabouttheirproductsorservicesrepeatedly.Thesearethetacticstheywillutilizetoreachtheiraudiences.Buildingrelationshipsx13ConstructionLimitedwillcreateanenvironmentoffamiliarityandrelatednesswiththeircustomerbase.Thiswillbeaccomplishedbytakingactionssuchaswininganddininginpersonmeetingsregularcorrespondenceholidaycardsbirthdaygreetingetc.offeringsoftokenofappreciationsuchasticketsgiftbasketsetc.andgoingtheextramileReferralsx13TheCompanywillcreateareferralplanandpromoteittorelevantgroupssuchasdesignersrealestateagentsandcontractorsandanyoneelsethatisinapositiontorefercustomersi.e.insuranceindustrybankersetc..Websitex13CreationofawebsiteandcarryoutsearchengineoptimizationSEOtoincreasetherankingofthewebsite.Usethewebsitetoshowcasethecompanyx19sworkandpromotethebusiness.Setupwebsitesothatcustomerscanseethetypeandqualityofworkperformed.Brochure-Willcreateaprofessionalbrochurethatwillshowcasetheworkthattheydo.Thisbrochurewillbeofhighqualityandveryinformative.