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Page2BUSINESSPLANx13CONSTRUCTIONLIMITEDCONTENTSStatementofNon-DisclosureConfidentiality................................................................................................................................31.0EXECUTIVESUMMARY.......................................................................................................................................................41.1Ownership....................................................................................................................................................................51.2Location........................................................................................................................................................................52.0OVERVIEW.........................................................................................................................................................................62.1Services.........................................................................................................................................................................62.2MissionStatement........................................................................................................................................................63.0STRATEGICPLAN................................................................................................................................................................73.1ImplementationStrategies...........................................................................................................................................84.0MARKETPLAN...................................................................................................................................................................94.1MarketPositioning.......................................................................................................................................................94.2MarketSegments.......................................................................................................................................................104.3MarketingStrategies..................................................................................................................................................115.0MARKETANDCOMPETITIVEANALYSIS............................................................................................................................125.1Demographics.............................................................................................................................................................175.2CompetitiveAnalysis..................................................................................................................................................235.3CompetitiveAdvantages.............................................................................................................................................246.0RISKANALYSIS.................................................................................................................................................................257.0ORGANIZATIONPLAN......................................................................................................................................................308.0FINANCIALPLAN..............................................................................................................................................................318.1SALESFORECAST.........................................................................................................................................................318.2PROFORMAINCOMESTATEMENT.............................................................................................................................328.3PROFORMACASHFLOWSTATEMENT.......................................................................................................................338.4OPENINGBALANCESHEET..........................................................................................................................................349.0APPENDIX........................................................................................................................................................................359.1Sources.......................................................................................................................................................................35