Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
RestaurantConfidentialTABLEOFCONTENTS3COREMENU18CORPORATESPECIALEVENTCATERING193.2COMPETITIVEADVANTAGES204-INDUSTRYOVERVIEW214.1INDUSTRYSNAPSHOT21INDUSTRYCANADADATAFULL-SERVICERESTAURANTS23COMPETITIVEANALYSIS244.2KEYSEGMENTS25THEDOWNTOWNFOODTOWN255-MARKETING275.1PRICINGANALYSIS275.2MARKETINGSTRATEGY28TRADITIONALMETHODS28CONTEMPORARYMETHODS296-SWOTANALYSIS306.1STRENGTHS316.2WEAKNESSES316.3OPPORTUNITIES316.4THREATS317-IMPLEMENTATIONPLAN327.1SCHEDULEFORIMPLEMENTATION32