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RestaurantConfidential1-EXECUTIVESUMMARY61-EXECUTIVESUMMARYThisBusinessPlanhasbeenpreparedtopresentRestauranttopotentialinvestorsinordertoraisethecapitalnecessarytolaunchthebusiness.Restaurantwillbeanewbusinessspecializinginvariouscuisines.TherestaurantwillbeapartnershipundertheownershipofMr.RestaurantMs.RestaurantandMr.Food.ThebusinessaimstosetitselfapartfromexistingMiddle-Easternestablishmentsbyintroducinganewhighqualitymarketforthecuisinewhichhassofarbeenrelegatedtolocalfastfoodestablishmentswithlowhealthstandards.Mr.RestaurantplanstolaunchthebusinessinJune2015.Restaurantwillpromoteitselfbyusingacombinationoftraditionalandcontemporarymethodsofmarketingincludingadvertisinginsocialmediapagespromotionthroughindustryjournalistreviewsandbuildingclientbasethroughreferrals.TheCompanywillalsohaveaninteractivewebsitedesignedthatisuniquetotheRestaurantbrand.Itwillfeatureadetailedoverviewofalltheirproductsandservices.TheproposedlocationforRestaurantisthesouthendofdowntownFoodTownamajorculturaldestinationwithahighlyactiveandcompetitivefoodservicesindustry.Restaurantisseeking100000infundstolaunchthebusiness.Thefundswillbededicatedtowardshumanresourcessuchastraininganddevelopmentduringthecriticalopeningmonthsoftheoperation.Thefollowingplandescribesintheownerx19swordstheCompanythemarketandtheCompanyx19splanstosuccessfullyexpanditsoperationswiththesupportoftherequestedcapital.Withadequatefundingtheownerisconfidentthathecansuccessfullyandsignificantlyincreaseitsrevenuemarginsandprofitabilitypoints.