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BUSINESSPLANx13THECOFFEESHOPPage13x0TheCoffeeShopoffersarangeofcoffeeallfromhigh-qualityorganiccoffeefromalocalfairtradecertifiedcompanyx0Therewillalsobeavarietyofjuicesteasandwater.x0TheCoffeeShopwillprovidefreshcupcakesandcoffeecakesfromalocalbakery.CupcakesByUSisalocalbakeryofferingbakedsweetsutilizinglocalproducts.Fourtosixmoderatecupcakesandcoffeecakeswillbedeliveredduringthedaytoassurefreshbakedgoodsarealwaysavailable.COMPETITIVEADVANTAGESTheCompanyhasanumberofqualitiesthatgivesthemacompetitiveedgeinthemarket.Theseincludex0Uniqueconceptserviceandproductsx0Dogsarewelcomex0Ecofriendlyx0Offergluten-freeproductsx0WillbringindifferentanduniquecoffeesTheCoffeeShopmaincompetitiveedgeistherelativelylowlevelofcompetitioninthelocalareainthisparticularniche.Thiscommunityhasapopulationof45000residencesaspertheCityofAnytown.TherearenocoffeeshopsintheneighborhoodexceptforTimHortons.TheresidencesoftheareahavethreechoicesatthistimeadrivethroughTimHortonsapproximately650metersfromTheCoffeeShopthatisoperatingoutofPetroCanadaasecondTimHortonswiththeoptionofsittingdown1.7kmandathirdTimHortons1.8kmofferingfullservice.Noneoftheselocationsallowdogsintheircoffeeshopwiththeirpetparentsorprovideaorganicfair-tradecoffeeswithaglutenfreetreat.