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BUSINESSPLANx13THECOFFEESHOPPage5EXECUTIVESUMMARYThisBusinessPlanhasbeenpreparedtopresentTheCoffeeShoptopotentialsourcesoffundinginordertoraisethecapitalnecessarytoimproveitsequipmentandfacilitiesandmarketitsserviceinthecommunity.TheCoffeeShopisastart-upcoffeeshoplocatedinAnytownCanada.Thisparticularlocationissurroundedbyayouthfulpopulationand45000residencesoftheneighborhood.ItisownedandmanagedbyLaurieSmith.MissSmithhasextensiveexperienceincustomerservicemanagementdecisionmakingandhasgreatrespectfororganicandfairtradecoffeeandaburningdesiretomakeadifferenceinhercommunity.MissLaurieSmithhasextensiveexperienceinmanagementcustomerserviceandconflictresolutionandqualityassurance.HavingworkedfortheParamedicEmergencyServicesshehasstrongmulti-taskingskillsandworksextremelywellunderpressure.LaurieSmithwantstomakeachangeinhercommunitybyhiringeldersandhavingasenseofcommunityawarenessbringingthepeopletogetherforagreatexperienceinarelaxingatmosphere.Sheplansonmakingherstoreasx1cgreenaspossiblebyservingorganiccoffeeslocallyveganmadetreatsforeveryone.Allcoffeeisfairtradeandsweetsareveganandgluten-freeandeco-friendly.Specialtycoffeeslattescappuccinosandotherspecialbrewsaregrowinginpopularity.While54ofCanadiansoccasionallyconsumespecialtycoffeeonly6dosoonadailybasis.Withthissectorgrowingstronglythereisanopportunitytoincreasecoffeesalesthroughfoodserviceandspecialtycoffeeshops.SourceBeverageMarketingCorporationTheCoffeeShopexpectstocatchtheinterestofaregularloyalcustomerbasewithitsvarietyofcoffeeandpastryproductswhileofferingarelaxingandunpretentiousatmosphere.TheCompanyplanstobuildastrongmarketpositioninthecommunitybychoosingtheproperlocationandofferinganewageorganicfair-tradelocalhangout.TheCoffeeShopaimsto