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BusinessPlanPage2TheSpaTABLEOFCONTENTSTABLEOFCONTENTS....................................................................................................................................................2STATEMENTOFNON-DISCLOSURECONFIDENTIALITY...............................................................................................41.0-EXECUTIVESUMMARY............................................................................................................................................51.1TheSpa.........................................................................................................................................................52.0-BUSINESSOVERVIEW.............................................................................................................................................62.1BusinessDescription....................................................................................................................................62.2History..........................................................................................................................................................72.3ValuesVisionandMission...........................................................................................................................82.4Goals.............................................................................................................................................................92.5SWOTANALYSIS................................................................................................................................................11Strengths.................................................................................................................................................................11Weaknesses.............................................................................................................................................................12Opportunities..........................................................................................................................................................12Threats....................................................................................................................................................................122.7ImplementationPlan.........................................................................................................................................133.0x13PRODUCTSSERVICES......................................................................................................................................143.1ProductsandServicesDescription.............................................................................................................143.2CompetitiveAdvantages............................................................................................................................154.0MARKETPLAN.........................................................................................................................................................164.1Clients.........................................................................................................................................................16TheNewConsumer.............................................................................................................................................16TheAnytownCommunity....................................................................................................................................17TheAgingandtheDisabledPopulations.............................................................................................................194.3AdvertisingandPromotion........................................................................................................................23