Understanding Your Business Plan's Strategy Section
Business Plan Research

Here is a detailed look at the strategy of your business plan. Your Marketing, Operational, Financial and Management Strategies will be a strong selling point of your business plan.

Marketing Plan - The marketing plan will detail your strategy for competing in your market. Important aspects include:

Operations Plan - This section will describe your internal strategies for building the venture from concept to reality. Ask yourself the following questions:

Management Team - This section will demonstrate that your company has the necessary staff to ensure success. Ask yourself the following questions:

Financial Plan - Your financial plan will show the development of your company’s revenue and profitability. Make sure to include detailed explanations of key assumptions that are used in your business model. Include a description of comparable valuations for existing companies with similar business models. Your financial plan should assess the amount of capital you need, as well as the proposed use of the funds and expected future earnings. Also include all Projected Income Statements, Cash Flow Statements and Balance Sheets. It is a good idea to break your financials into quarterly for the first two years, and annually for the following years, up to the fifth year.

The most important thing to remember is that all assumptions in the financial plan must come from and be supported by the explanations offered in the other sections of the business plan. This section is where your reader will get the most communication from you and your overall vision for the company.

Appendix - Use the appendix to place supporting documents. Your appendix should include a full set of financial projections, as well as the financial summary of the Executive Summary and Financial Plan. You could also include technical drawings, customer letters, customer lists or expanded competitor reviews.

You should examine these components of your business plan so you can better understand your business opportunity. This will also give your reader the necessary assessment so they will see the benefits of investing or lending to your business.


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